What was I thinking?

Today I read an article in the CT Post about “The Santaland Diaries.” Thomas Sadoski, who plays “Crumpet” was talking about having “eureka!” moments: where the solution to a particular stage problem will suddenly pop into his head…often months later. It is the same feeling I’m sure we’ve all had when reacting to certain situations. It is always easier to figure out the most appropriate reaction in hindsight. Designing is often like that as well. Sometimes you see things in the final printed piece that you never would have noticed while in the design process. There are times I have looked at my work and thought “what possessed me to do THAT?” Other times I have worked on a design to the point where I cannot imagine why I was initially excited about it. Often I will pull out these pieces years later and realize that they actually were good, and that they succeeded in doing what they were supposed to do. Time and distance often helps.